The Simple URLS is an incredibly useful tool for SEO, Affiliate Programs and any other purpose you may have for shortening or tracking URLs in WordPress. It allows you create, manage, and track outbound links from your site by using custom post types and 301 redirects.
Simple URLs has a couple of benefits which make it better than using a URL shortening service like Bitly, Tinyurl, goo.gl, is.gd, ow.ly, tiny.cc and many others:
- You Own The Website, You Own The Toss – Any service you use free or not has it’s own TOSS (Terms of Service) and has the right to terminate your service if they believe you have violated them. When you use the Simple URLs plugin your website is providing the shortened URL which means it stays active until you delete the custom post type in WordPress.
- Tracking doesn’t cost extra – Simple URLs integrates with your WordPress website so your URLs will be displayed in whichever statistics program you use, providing the same data you get from any other URL on your website.
- Branded Links – Since Simple URLs is a plugin on your WordPress based website or blog, the shortened URLs will contain your domain name instead of the domain of the shortening service. This allows your links to be associated with your website instead of being associated with a marketing pitch as many of the shortened URL services are.
While a few extra features to make the management of your URLs easier would be nice, there is only one real drawback to the Simple URLs plugin; your URLs display in search results. There are a number of reasons that this might not be a good thing – such as a Simple URL that leads to a client invoice, product discount, limited time offer or other similar situation.
How to prevent Simple URLs from displaying in WordPress searches:
Simple URLs will no longer appear in WordPress search results by default, as of version 0.9.7.
Current version asd of the writing of this post is 0.9.6