Every introductory level business class will teach you that market specialization is the key to distinguishing your business from the competition. Trends towards home-based business boomed in the 1990’s, at the same time the Internet “grew up”. New technologies emerged which allowed anyone with an internet connection to sell products online and get paid without leaving the house.
Many of the internet marketing gurus you are familiar with today made their fortunes teaching other people how to make money online. There was only one problem, people were learning the mechanics of marketing but they weren’t getting any information on how to spot profitable markets.