Instead of using a typical “Internet marketing” sales letter, Yanik wanted to let you behind the scenes of a letter that has nothing to do with making money. You’ll see how powerful this formula work in all situations. To illustrate this – I’ve used Get Fit While You Sit as an example. (You may want to pull up the whole letter so you can see how it all flows together.)
Headlines that have worked before can usually be reworked over and over. Human appeals are immutable. These next headlines I have compiled for you have all been successful in selling different products or services – you should be able to use these as brainstorms for your own powerful headline.